The Style Files: Alexis Swanson Traina
La Dolce Vita is more than just the name of my blog, it is an active pursuit in my daily life. To me, “la dolce vita”, or the sweet life means an appreciation for life’s simple pleasures along with a love and admiration of stylish places and inspiring people. Anyone with an appreciation for living la dolce vita is probably well-acquainted with the Swanson family of Swanson Vineyards. Swanson Vineyards is a personal favorite and is a go-to for me every time I am in Napa. The setting is chic, charming, and whimsical and their wines are outstanding. Alexis Swanson Traina, Creative Director for her family’s eponymous vineyard and the cheeky label she conceptualized, Modern House Wines is the mastermind behind all of the charming nuances which have gone into creating two such special and unique brands.
We recently had a conversation to discuss how Alexis wound up working for the family business, the people who most inspire her, and what style means to her. The thing I most admire about her is that she is part of an incredibly chic and savvy family, lives an enviable lifestyle, has a rewarding and creative career, yet she is so sweet and has such a down-to-earth sensibility. There is no flash to Alexis, only substance and a heart of gold. Alexis is also the author of Alexis’ Napa a chic blog with whimsical style focusing on the chicest things Napa has to offer. It is a must-read if you’re heading to Napa Valley anytime soon.
Paloma Contreras: As Creative Director of your family’s vineyard, Swanson Vineyards, you’ve been able to create a chic, whimsical, and hip brand unlike anything else I’ve ever seen in Napa Valley. Did you always know that you would eventually work for the family business?
Alexis Swanson Traina: I graduated from college and immediately started working with my dad—and just stayed put. I didn’t go to UC Davis or arrive with any particularly valuable set of skills. I was a very good observer/listener/storyteller. I was fascinated by culture/rituals/ceremonies and the wine industry allowed me to explore and illuminate all of these. I was so lucky my Dad encouraged me to pursue all of my instincts.
PC: What do you love most about your role with Swanson Vineyards and Modern House Wines?
AST: I love the creative process and finding the freedom to express myself in a way that is relevant and connects emotionally with others.
{As of last fall, Modern House Wines are now available exclusively at Target for under $13. Alexis created this collection of wines with the wine lover in mind, seeking to capture a cheeky spirit while providing a good, affordable wine.}
PC: Where do you turn for inspiration?
AST: I turn to music, magazines, Instagram, my sisters, my husband—and always keep my ear to the ground.
PC: Who are your personal style icons?
AST: My sisters, mother, mother in law, sisters in law, and friends.
PC: What is your guilty pleasure?
AST: Hot Glazed Donuts
PC: Who or what has been your greatest professional influence?
AST: Those immediately around me—all of whom are pushing themselves daily to create better/differently.
PC: What is your idea of living “la dolce vita”?
AST: Every morning I wake up to the squeaky voices of our children rooting in bed with us. It is a moment I will cherish forever and won’t last long.
Go-To Outfit: Anything with army green
Style Mantra: Confidence= Sexy
Scent: Fracas
Piece of Jewelry: A ring I wear as my wedding ring given to me by my husband that has a sweet expression we share together.
Color: Raspberry
Flower: Gardenia
Design Element: branches/specimen botanicals
Era: 70s
Hostess Gift: Modern House Wines
Meal: NY Steak at Ruth’s Chris
Drink: Cappuccino
Way to Unwind: With a glass of Swanson wine
Weekend Destination: West Marin
Hotel: Villa Feltrinelli
City: Paris
Museum: The Rodin Museum in Paris
Artist: Photographer, William Eggleston
Song that Always Puts Me in a Good Mood: “Under Pressure”
Actor: Elizabeth Taylor—love her shamelessness!
Risk Worth Taking: LOVE
Greatest Extravagance: Good hair color
Don’t you just love Alexis’ style and sensibility? I adore her! For a tour of her stunning San Francisco home, check out this feature in ELLE DECOR.
